What happens when you take a favorite party food and add an artisanal spin? You wind up with Brooklyn Piggies, high quality pigs in a blanket created by a former handbag designer and an aerospace executive. Thanks to Oprah, Madison Square Garden, and Wynn Hotel in Las Vegas these tasty treats now have a national following.
As the new executive director of Choices in Childbirth, Michele Giordano is working to transform a predominantly volunteer-driven organization into a donor-backed not-for-profit. To build the base of support, Giordano is applying her for-profit experience as well as lessons gleaned from marketing-savvy companies like Toms and Warby Parker. End goal: A financially secure organization that provides every woman with access to the information she needs to proactively decide where, how, and with whom to birth.